The EZRV
Creator Brief

Getting Started Mile 0

Five minutes, three steps, and you're live.

1. Create your free EZRV account at ezrv.app. Use the web app, not the app store, and use an email you check. This is the account we bind your creator code to, and the one you'll sign in with to see your numbers.
2. Email [email protected] from that address. Include your channel links and the code you'd like (3 to 16 letters or numbers, like your handle). We reply with your code confirmed, your link, and your free EZRV Pro switched on.
3. Sign in at ezrv.app/creators. The Creator brief tab is this document. The My numbers tab shows your clicks, signups, commissions in the 10-day hold, and what's been paid, visible only to you.

At a Glance Mile 1

Everything on one page. The rest of this brief is detail.

Who We Are Mile 2

EZRV Travel Co. makes the EZRV app: an RV trip planner and RV-safe GPS navigation app for iPhone and Android, with a full web version at ezrv.app.

Tagline: "Stress Less. See More. Sleep Easy."

EZRV was built by Gavin Reaves, a family man with a dream and a budget. There's no marketing department and no venture fund behind it. There's one person who got tired of watching car GPS apps send 13-foot rigs under 11-foot bridges, and decided to fix it. That's the honest picture, and it's why we're working with creators instead of buying ad space. We'd rather pay real RVers who tell the truth about the app than pay an algorithm.

What EZRV Does Mile 3

Only talk about what's on this list. It's plenty. If you want to say more, "big things coming" is always safe. Specific promises about future features are not.

Pricing, stated plainly

• The app is free to use.
• EZRV Pro is $9.99/month with a 7-day free trial, or $74.99/year.
• Campground booking is free for everyone. Don't gate it behind Pro in your videos, because it isn't.

The feature list

The Offer Mile 4

You earn 25% of GMV, meaning 25% of what the customer actually pays, on every Pro subscriber you refer.

How it breaks down

Worked example

Say in one month your content sends 30 people to EZRV who go Pro and stay past the qualifying window:

And a few edge cases so there are no surprises:

How Tracking Works Mile 5

1. You get a personal link and code. Your link looks like ezrv.app/go/YOURCODE and your code is YOURCODE. You receive both when we bind your EZRV account (see Getting Started). Your live numbers are at ezrv.app/creators, behind your own sign-in.
2. Send people to the link, not the app stores. Your link lands on ezrv.app, where attribution is strongest. Someone who taps your link, creates an account and later installs the app is tracked to you. Someone who searches the App Store on their own is much harder to connect back to you.
3. The code is the safety net. If a viewer installs the app first, they can enter YOURCODE when they create their account, or in Account settings within 30 days of signing up. Say the code out loud in your videos and put it in your caption.
4. The trial runs. Pro starts with a 7-day free trial. Nothing is charged yet and nothing is earned yet.
5. First real charge. When the trial ends, the subscriber is charged for month one (or for the year).
6. The 10-day hold. A referral qualifies 10 days after that first real charge, as long as the subscriber is still paid at that point. This filters out instant refunds and keeps the numbers clean for everyone.
7. Payout. Qualified commissions are paid to you through the partner platform you are enrolled on, on that platform's payout schedule, or by direct payment via our Stripe portal if you have a direct partnership with us. Monthly subscribers pay out month by month for their first three paid months.
8. The 90-day refund rule. If a subscriber refunds or charges back within 90 days, the commission for the months returned is voided. If the refund is only for month three, months one and two still stand.

Where your link goes

Include your link wherever you promote EZRV. You may also post it in your social media bio or in a Linktree listed on your page if you choose to. We recommend putting the link or your referral code in the description of any content promoting EZRV, and overlaying it as on-screen text where it fits, so you get properly credited for the sign-ups you refer.

• The description or caption of every EZRV post (link or code).
• On-screen text overlay where it fits (link or code).
• A pinned comment on every EZRV video, so it survives caption edits and platform link rules.
• YouTube description, first line.
• Your bio or Linktree, if you choose to.
• Your QR code on cards and flyers (see Mile 10).

Content Rules Mile 6

Read this section twice. These are the rules we enforce, and a post that breaks them can cost you the partnership.

Disclosure

• Disclose the partnership on every piece of EZRV content, per FTC rules. Use #ad and #EZRVpartner in the caption, and use your platform's paid-partnership toggle where one exists.
• Say it in the video too when it's natural: "EZRV sponsors this channel" or "I'm an EZRV partner" is plenty.

The never list

• Never link to or name competitor apps. The villain is "car GPS" or "regular GPS apps," never a brand.
• Never claim EZRV is "ad-free."
• Never show or name an unverified campground or point of interest as a recommendation. If EZRV shows it with a real name and real details, you're fine. Rest areas and Walmart overnight stops are fine. A mystery pin on a map is not a recommendation.
• Never invent features, stats, station counts or release dates. Mile 3 is the whole list.
• Never quote merch prices. Link to merch.ezrv.app instead if you're showing gear.
• Never publish a phone number or street address for EZRV. Email only: [email protected].
• Never use any web address for EZRV other than ezrv.app.

Show the real app

Show the real app UI whenever possible. Screen recordings and phone-mount shots are encouraged. A real thumb on a real screen planning a real trip beats a polished mockup every time.

What We Want From You Mile 7

Formats

• 20 to 60 second vertical video for TikTok, Reels and Shorts. This is the core ask.
• Longer YouTube videos are very welcome, and travel day videos are prime time for the app. Either run a sponsorship segment, or just talk organically about how you're planning the day with EZRV for a stress free drive: the overnight stop you picked, the fuel stop it scheduled, the bridge it routed you around. A 5 to 15 minute walkthrough of planning and driving a real trip works too.
• Hook in the first 2 seconds. Face, fear or number. Then the app.

Angles that work for this audience

Our audience is RVers: first-timers, full-timers, weekend warriors, and truck-and-trailer folks. These angles land.

Six things to try on camera

1. Book a campground inside the app. 1,600+ parks, real availability for your dates and rig, checkout in the app. Free for everyone. This is the #1 thing to show.
2. Plan a real trip with your rig's height and weight and show the route avoiding a low clearance.
3. The fuel stop with a live price on screen.
4. The day-splitting planner. "Six hours a day, here are my five nights."
5. The onboarding rig setup. Show the app asking about your rig first, before it does anything else.
6. Trip sharing with your travel partner or caravan buddy.

Eight hooks you can use as-is

1. "My car GPS tried to put a 13-foot rig under an 11-foot bridge. Here's what I use now."
2. "I planned a 1,400-mile RV trip in the time it took my coffee to cool."
3. "POV: you find out where you're sleeping Tuesday night before you leave the driveway."
4. "This is the diesel price at the next four truck stops on my route. Right now."
5. "Full-timers: stop guessing which mountain pass is going to cook your brakes."
6. "I booked tonight's campsite from the passenger seat. Didn't open a browser."
7. "Two inches. That's how much taller my rig is than the bridge my old GPS picked."
8. "If you tow, this one screen could save your transmission."

Three script outlines (suggestions only)

These are starting points, not scripts to read. Authentic, organic content always wins. If your own version of the story is better than ours, and it usually is, use yours.

Cadence

• There is no schedule from us. Post when you have something real to show, at the rhythm that fits your channel.
• Mix it in with your normal content. Nobody wants a channel that's all app demos, and neither do we.
• If you do YouTube, every travel day video is a natural place for EZRV, as a sponsorship segment or just as part of how you planned the day.

Best Practices Mile 8

• Show, don't explain. Thirty seconds of the app doing the thing beats sixty seconds of you describing it.
• Say the code. Out loud, once, near the end. "Code YOURCODE if you're grabbing it from the app store."
• Pin your link. Captions get truncated. Pinned comments don't.
• Film the phone in the mount. Real dash, real windshield, real road. That's the shot.
• Screen-record clean. Portrait, no notifications, current app version, real trip. Turn on Do Not Disturb before you forget.
• Be honest about what you'd change. Creators who say "this one thing bugged me" are more believed on everything else. Send us the bug too, we fix things fast.
• Reply to every comment for the first 24 hours. Questions about the app are your best conversion moment. If someone asks something you don't know, tell them to email [email protected].
• Repurpose. One travel day video is five vertical clips.
• Keep it family-friendly. Always.
• Don't fake a trip. Plan a real one. The overnight stops, the fuel stops and the campground booking all look different when they're real, and viewers can tell.

Brand Guide Mile 9

You're making your content, not ours. Your style stays your style. When you do use our colors, logo or name, this is how.

Colors

Type

• Barlow Condensed, bold, often ALL CAPS, for headlines.
• Barlow for body text.
• Both are free on Google Fonts and available in most editing apps. If you can't get them, a clean condensed sans is fine.

Logo

• The logo is the EZRV shield plus the "EZRV TRAVEL CO." wordmark. Email [email protected] for files.
• Don't stretch it, recolor it, add effects to it, or put it inside another shape.
• The wordmark is white. Keep it on green, dark, or a photo with a dark area. Never on a light background where it disappears.
• Give it room. Nothing closer to the shield than the height of the "E."

Aesthetic

US highway signs meet national-park badges. Clean, flat, high contrast. Photography is real RV life: campgrounds at golden hour, rigs on scenic highways, campfires, families, dogs. Warm and authentic, never glossy stock.

Tone

Friendly campfire neighbor who happens to know their stuff. Plainspoken, warm, a little funny, dead serious about safety when it matters. Short sentences. "You" and "your rig." Everyone's welcome, tent to Class A.

Do and don't

Merch & Print at Cost Mile 10

Business cards and flyers carry your personal referral link as a QR code. Merch (shirts, hats, stickers, tumblers) is EZRV branded and does not carry a QR code. All of it can be ordered at cost by emailing [email protected]. You pay what we pay. No markup, no minimums beyond what the printer requires.

Cards and flyers scanned in the wild are tracked to your code exactly like your link, so an afternoon at an RV show can pay for itself.

FAQ Mile 11

When do I get paid?

A referral qualifies 10 days after the subscriber's first real charge (which comes after the 7-day trial). Qualified commissions are paid through the partner platform you are enrolled on, on that platform's schedule, or by direct payment via our Stripe portal for direct partnerships.

Does the free trial count?

Not by itself. Nothing is earned until the subscriber is charged and stays paid 10 days past that charge.

Someone installed from the App Store and forgot my code. Can they still be tracked to me?

Yes, if they enter your code in Account settings within 30 days of signing up. After 30 days, no.

Can I run paid ads with my link?

Ask first at [email protected]. We'll usually say yes with a few conditions.

Can I use a voice-over tool or an AI voice?

Your own voice, always fine. Any AI voice counts as AI-generated content and needs approval before posting.

What if a viewer asks me a support question?

Answer if you know. Otherwise, [email protected]. Never guess at features.

Can I mention membership discounts?

Not yet. We'll tell you when any are verified.

What if I stop posting?

No hard feelings. The free Pro membership is for active creators, so it ends when the promoting does. Earned commissions still pay out.

Can I say EZRV is ad-free?

No. Not ever.

Contact Mile 12

[email protected] for everything: approvals, print orders, bugs, ideas, questions about your numbers.

• Founder: Gavin Reaves, EZRV Travel Co.
• Website: ezrv.app
• Merch: merch.ezrv.app
• Facebook: EZRV Travel Co.

Thanks for taking the road with us.Stress Less. See More. Sleep Easy.